How important is your affiliate marketing landing page?

When you are getting into affiliate marketing, you have a few things that you need to set up. While you may be tempted to invest in a large website that features a range of content, a landing page is often enough. Some affiliates pay more attention to their landing page than others and this is evident by the content that is on there.

We believe that an affiliate marketing landing page is extremely important and we’ll tell you more about why that is in this guide below.

What is an affiliate marketing landing page?

If you aren’t familiar with the concept of an affiliate marketing landing page then you should know that this term refers to the page that visitors will first land on. You may have a larger website with various landing pages that you can direct traffic to but often, affiliates will just have a single landing page for each of the brands that they are affiliated with.

Websites are expensive and very time-consuming to maintain. If you are an affiliate that works with tons of different brands or affiliate programs, having a fresh website for each would be tricky. In this case, an affiliate marketing landing page would be extremely useful and often the better alternative. Of course, this is only the case if you work hard to perfect your landing page and make sure that it delivers those all-important conversions.

Presenting a clear call to action

One of the key reasons why affiliate marketing landing pages are so important is that they can help to present a clear call to action. When a user clicks through to your landing page, they are already interested in the service or product that you are offering.

With just one single page to look at, there are limited distractions and a clear call to action can be presented. Buttons should be prominent with additional information for those who need it. If you don’t have a CTA on there, you aren’t leveraging your landing page.

Capturing leads from the get-go

A landing page can help you to capture leads quickly and effectively. By having an optimised form on your landing page, you can get the information that you need to progress and follow up with any leads.

When creating a form for your landing page, it needs to capture the correct information. There’s no point asking for additional information that isn’t necessary only to find out that this acts as a barrier for potential conversions. Spend some time working on your forms as your landing page is extremely important.

Appearing on Google search

The ultimate goal for a lot of marketers is to have their website or brand appearing on Google search results for high volume keywords. We all know that this is easier said than done and a lot of work needs to be completed in order to achieve a position zero ranking but it is possible.

While it can be more difficult to rank in position zero with a simple landing page, your landing page can play a huge part in the overall brand awareness. You should always be creating content for your landing page, or website, that features keywords, frequently asked questions and interesting content. That’s not all – your site speed should be quick and you should have all of your images perfectly optimised. With a bit of work, your landing page can start to rank high on the searches and reach your target audience.

Finding new opportunities

If you are just starting out in the affiliate marketing industry, you might not have a great reputation amongst affiliate managers just yet. The affiliates who have been around for decades are often the first to get approached about any new deals or affiliate programs. So, how do you resolve this aside from the obvious networking and social selling routes?

We believe that having a great landing page that perfectly represents the brand can help you to find new opportunities. Affiliate managers use special tools to find new affiliates to work with and if your landing page is optimised and looks good – they are more likely to get in touch with you. Without a real landing page, you aren’t going to impress those affiliate managers any time soon.

Presenting a professional brand

Finally, we believe that an affiliate landing page is so important because it can help you to present yourself as a reputable and professional brand. When a customer finds an offer on a social media channel, they might look for a website to learn more about the brand or seller. So, what if you don’t have a landing page that impresses them?

Customers want to be able to put their trust in you before they convert and this is where a good landing page can come in. This is one of the key reasons why having a landing page is so important, especially in a saturated market where they can go somewhere else.

Spend some time on your landing page

If you aren’t willing to invest in a full website for each of the brands that you are affiliated with, a landing page can be the perfect alternative. These pages are extremely important to both affiliate managers and any traffic that comes your way.

If you need any more advice on how to grow your brand and get more traffic to your landing page, why not book a free call with our team? We have decades of experience in affiliate marketing and can help you to achieve the results that you hoped for.