Tips

Where trends shift like the seasons, staying ahead of the curve is paramount for brands and retailers. Affiliate marketing has…

Affiliate managers who have worked in the industry for a long period of time will be aware of how much the affiliate industry has changed and evolved, especially when it comes to collecting data. Over the past number of years, the concept of data-driven strategies has taken over the affiliate marketing industry and has impacted the way in which affiliate managers work, particularly when it comes to collecting data. But many affiliate managers often wonder how they can make the most out of these strategies and utilize them in their affiliate programs? Let’s take a closer look at data-driven affiliate marketing strategies, and how as an affiliate you can utilize them.

The outreach process plays a pivotal role in establishing connections with potential affiliates. An effective outreach email serves as the…

When you are getting into affiliate marketing, you have a few things that you need to set up. While you may be tempted to invest in a large website that features a range of content, a landing page is often enough. Some affiliates pay more attention to their landing page than others and this is evident by the content that is on there.

Building and maintaining strong connections with your affiliates is paramount to the success of your business. As affiliates play a…

As an OPM (Outsourced Program Manager) and Affiliate Agency owner, I’m constantly being asked how to improve affiliate program revenue and build…

The fact is Affiliate Marketing is a big job. You think you’re doing some sales and relationship management, and when…

Rebranding can be a fantastic move to make in the right circumstances. However, you need to make sure that you are going about it properly. Swapping your program name and logo is not the same as a full rebrand, and the latter will take a lot to master. Here are some tips to help you pull off a successful rebranding of your affiliate program.

It’s undeniable that 2020 has been an unprecedented year for many industries – and iGaming is no exception. COVID-19 has turned many companies upside down, wreaking havoc with quarterly forecasts and generally pushing businesses to adapt rapidly – or risk going under.