Training

Cost-per-acquisition (CPA) advertising is one of the most effective affiliate marketing techniques. The approach is valued by affiliates, program managers…

It can be hard knowing how to build partnerships when you’re at business networking events. People tend to sum it up to something they are good at or simply not. The fact is, if you prepare well before you attend an industry event, you can get a lot more value out of them.

As we have pointed out in past, being an affiliate manager is more about the soft skills than the hard skills. The utmost upon them are people skills. And though that might confuse you to begin with, it makes sense. You will be handling a lot of different affiliate partners, ideally from different backgrounds with different audiences, and you’ll need to establish and maintain relationships with them. So, how do you do that? We have some tips.

The success of a program heavily relies on the proficiency and dedication of the affiliate manager and their team. Affiliate…

Running a successful affiliate program takes a lot of hard work and dedication. If you want your affiliate program to seriously benefit your business, you need to work hard to make sure your affiliate partners are staying active and engaged as much as possible. Keeping your affiliates active is important to improve the engagement of your affiliates and increase sales and brand awareness. We’ve put together some ways for you to keep your affiliates active while still focusing on the everyday running of your business.

Brand affinity is one of the strongest influences that can help a consumer make a purchase. There will always be something that causes an individual to consider choosing one brand over another. Nowadays, many customers choose to vote with their dollar and give money to the brands that share the same values as them – brands that they have developed an affinity for.

Using a sales funnel is a marketing process which moves customers through the steps in the sales process to maximise conversions. Although it seems complicated at first, an effective marketing funnel is an efficient way of turning the casual website visitor into a repeat customer in just a few easy steps. This is something every affiliate marketer must know to do if they wish to see success in their given niche.

Building an affiliate program, whether this is from the ground up or an expansion of an already existing program, is not the easiest of tasks to undertake on your own. This is not going to be a 1-person job and so it is important that you find the right people to support you along the way. You don’t always have to hire full-time resources at the start – you can now often hire vetted expert freelancers.

In recent years, affiliate marketing has exploded in popularity and, in doing so, has led a growing number of people to wonder whether or not they can become an affiliate manager with no prior experience. It may sound like an unchartered territory if you are unfamiliar with the affiliate marketing world, but it is, in actual fact, a relatively straightforward process from start to finish. If you are interested in becoming an affiliate manager, continue reading to find out everything you need to know.